Globally, chatbots are now used by such companies as Bank of America, eBay, H&M, Pizza Hut, Samsung, Microsoft, Amazon, Subway, Zalando, while in Poland they include Alior Bank, Bank Millenium, ING Bank ÅšlÄ…ski, Warta Insurance, Pizza Hut Polska, GPW, Tymbark, and many many others. These days, the most common sort of chatbots available on the market are so-called rule-based chatbots, whose function is limited to running just in the area of specifi c, closed databases. Therefore, although there are often dubious views about the potential among the individuals who engaged with chatbots, the questions they posed went beyond the understanding of a chatbot at a particular point. Companies and brands have to decide what limits to impose as their bots develop over time since bots are meant to be dynamic, capable of learning and changing (Daugherty, Wilson, 2018, p. 94). The dynamics artificial intelligence (AI) development will clearly be associated with further developmen...
Nowadays companies are selling goods and services through wide variety of channels. Mass advertising is no longer as effective as it used to be. Marketers have to explore new ways of communication for example viral marketing or experiential entertainment. The whole business world is shifting its focus towards the customer. Customers are telling companies which products or services they want or need to buy. They are also deciding when, how, and where they want to buy them. Moreover customers are sharing their thoughts about the product or service with other customers via social media. It is no longer just the company sending information about products or services to the world. In response to these shifts, companies have to adjust from managing product portfolios to managing so called customer portfolios. Companies are nowadays focusing on creating customer databases so they can better understand and manage individual demands. It is no longer about mass offerings. It is about ...