Business Life

If marketing creates and satisfies demand, digital marketing drives the creation of demand using the power of the Internet, and satisfies this demand in new and innovative ways. The Internet is an interactive medium. It allows for the exchange of currency, but more than that, it allows for the exchange of value. A business on the Internet can gain value in the form of time, attention and advocacy from the consumer. For the user, value can be added in the  of entertainment, enlightenment and utility; content marketing is one powerful way to create value. The reciprocity of the transaction is what’s important here – in other words, the exchange is a two-way street that provides benefit to both parties simultaneously. The Internet has changed the world in which we sell. It is not a new marketing channel; instead, it creates a new paradigm for the way in which consumers connect with brands and with each other.  The complete scope of marketing is practised on the Internet – product...

Nowadays companies are selling goods and services through wide variety of channels. Mass advertising is no longer as effective as it used to be. Marketers have to explore new ways of communication for example viral marketing or experiential entertainment. The whole business world is shifting its focus towards the customer. Customers are telling companies which products or services they want or need to buy. They are also deciding when, how, and where  they want to buy them. Moreover customers are sharing their thoughts about the product or service with other customers via social media. It is no longer just the company sending information about products or services to the world. In response to these shifts, companies have to adjust from managing product portfolios to managing so called customer portfolios. Companies are nowadays focusing on creating customer databases so they can better  understand and manage individual demands. It is no longer about mass offerings. It is about ...

This research paper tried to examine the effectiveness of email marketing on customer retention. The email is utilized to endorse the businesses it assists to create the association with the potential clients, keep the existing customers informed and please them by updating about the brands, offers, discounts etc., and motivate them for the client loyalty. Email marketing is an approach of utilizing email to get and to reach the target audiences. Email  marketing is considered as an important tool for making leads to the firm where they utilize email as one of the important tool for endorsing their products and services. The business firms are utilizing email marketing as a customer retention tool. Email marketing will assist to reach an immense audience, generate brand awareness, customer engagement, and sell their products and services. Email marketing allows numerous clients to share valuable  promotional space at less expensive. For all companies, they require to pay atten...