Globally, chatbots are now used by such companies as Bank of America, eBay, H&M, Pizza Hut, Samsung, Microsoft, Amazon, Subway, Zalando, while in Poland they include Alior Bank, Bank Millenium, ING Bank ÅšlÄ…ski, Warta Insurance, Pizza Hut Polska, GPW, Tymbark, and many many others. These days, the most common sort of chatbots available on the market are so-called rule-based chatbots, whose function is limited to running just in the area of specifi c, closed databases. Therefore, although there are often dubious views about the potential among the individuals who engaged with chatbots, the questions they posed went beyond the understanding of a chatbot at a particular point. Companies and brands have to decide what limits to impose as their bots develop over time since bots are meant to be dynamic, capable of learning and changing (Daugherty, Wilson, 2018, p. 94). The dynamics artificial intelligence (AI) development will clearly be associated with further developmen...
When it comes to advertising today, you can't ignore social media. Because social media sites have been around for so long, the most popular ones have been able to stay popular year after year. There are many ways for brands to use them to get people interested in their services and goods, communicate with the right people, and explain why they exist. Social media has become more powerful over our decisions and opinions in the last ten years As proof, we stare at our screens right before bed and right after waking up. As we tap, click, and read, our fingers are busy while our brains try to process all the information that we can get from social media and only social media. Here are some facts that will help you understand how powerful social media really is: There were 4.388 billion internet users around the world in 2019, which is 9.1% more than the previous year. There were 3.484 billion social media users around the world in 2019, which is 9% more than the previous year. Social ...