Business Life

Nowadays companies are selling goods and services through wide variety of channels. Mass advertising is no longer as effective as it used to be. Marketers have to explore new ways of communication for example viral marketing or experiential entertainment. The whole business world is shifting its focus towards the customer. Customers are telling companies which products or services they want or need to buy. They are also deciding when, how, and where  they want to buy them. Moreover customers are sharing their thoughts about the product or service with other customers via social media. It is no longer just the company sending information about products or services to the world. In response to these shifts, companies have to adjust from managing product portfolios to managing so called customer portfolios. Companies are nowadays focusing on creating customer databases so they can better  understand and manage individual demands. It is no longer about mass offerings. It is about ...

In marketing, differentiation means creating or offering unique products or services that within a particular segment of the market possess certain competitive advantage. In order to differentiate a product from competitors, company needs to make or offer different or more attractive product or service (Porter 1985). To be sure that differentiation is successful companies need to build a compelling value proposition. Even though value proposition is a  well-known and often used concept, there is no concrete definition to it. It is a statement that summarizes why customer should buy certain product or use certain service. It describes the added value that customer gets by buying it. Value can be created many different ways – quality, price, brand, location, etc. Companies should settle their value proposition according to its strengths, strategies and shareholder´s values. (Hasan 2012, 68.) The value proposition  is a written statement focusing all the organization’s market act...

This research paper tried to examine the effectiveness of email marketing on customer retention. The email is utilized to endorse the businesses it assists to create the association with the potential clients, keep the existing customers informed and please them by updating about the brands, offers, discounts etc., and motivate them for the client loyalty. Email marketing is an approach of utilizing email to get and to reach the target audiences. Email  marketing is considered as an important tool for making leads to the firm where they utilize email as one of the important tool for endorsing their products and services. The business firms are utilizing email marketing as a customer retention tool. Email marketing will assist to reach an immense audience, generate brand awareness, customer engagement, and sell their products and services. Email marketing allows numerous clients to share valuable  promotional space at less expensive. For all companies, they require to pay atten...

shows the economic scene of the research by separating developed from developing countries. The results show that 41 of the studies were conducted in developing economies, underlining a major focus on emerging markets where small and medium-sized firms (SMEs) are rather important in economic development. This frequency emphasizes the need of organic search and search engine optimization (SEO) inside the retail industry of developing  nations. The fast worldwide change of businesses toward digital marketing tactics can help to explain the significant volume of studies from developing countries. On the other hand, 57 research are from industrialized countries, where the emphasis usually is on creativity and in different economic contexts. There were also four studies for which the economic background was not stated since these studies lacked details on the nation of origin or the state of  economic situation of that nation.We understand that reporting bias results from studies w...

Service to request services. In that case, the target customer must fill in the form, not directly email the company. This is the weakness of TATA Consultancy Service because the target customer can not directly email the company to request the services. Opportunities: the TATA Consultancy Service is present on five different continents in 150 nations. The opportunity is that TATA Consultancy Service can gain more customers from different continents and  nationalities because it can facilitate the target market to reach the company office in that country. Threats: It would be better if TATA Consultancy Service had only one website worldwide. In this case, TATA Consultancy Service has different websites for different countries and continents. This is overwhelming the target customer to open the website. Current Email Marketing Situation in SalesEra Private Ltd. According to the interview with the  SalesEra Private Ltd. representative, SalesEra Private Ltd. is currently more foc...