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Why Influencer Marketing Specialists Are Vital for Modern Brands

Globally, chatbots are now used by such companies as Bank of America, eBay, H&M, Pizza Hut, Samsung, Microsoft, Amazon, Subway, Zalando, while in Poland they include Alior Bank, Bank Millenium, ING Bank Śląski, Warta Insurance, Pizza Hut Polska, GPW, Tymbark, and many many others.  These days, the most common sort of chatbots available on the market are so-called rule-based chatbots, whose function is limited to running just in the area of  specifi c, closed databases. Therefore, although there are often dubious views about the potential among the individuals who engaged with chatbots, the questions they posed went beyond the understanding of a chatbot at a particular point. Companies and brands have to decide what limits to impose as their bots develop over time since bots are meant to be dynamic, capable of learning and changing (Daugherty, Wilson, 2018, p. 94). The dynamics  artificial intelligence (AI) development will clearly be associated with further developmen...
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How to Build a Customer-Focused Business in the USA

Being customer-focused is more than simply a publicity stunt. In fact, it can be critical to your company's success. According to HubSpot Research, 70% of firms with growing revenue believe that customer success is "very important." Less than half of organizations with stagnant or declining sales rated customer success as "very important." Furthermore, 96% of expanding businesses stated that customer satisfaction is critical to their growth. This is because they can keep loyal clients while distinguishing themselves from competitors. By concentrating on customer success, businesses may build a mutually beneficial relationship with their customers.How to be customer focused.

While it may appear simple, establishing a customer-focused firm is not an easy undertaking.

Customers' needs are continuously changing, and keeping up with them might be burdensome for your team. We'll go over some short recommendations for creating a customer-focused strategy to help you get started. Developing a Customer Focused Strategy
Before you can start building a customer-focused business, you must first develop a strategy. It's critical to understand who your target audience is and what their demands are; otherwise, your strategy will be misplaced. This stage requires you to perform market research and create a customer journey map. Once those qualities are determined, you can create a plan that delights customers and keeps them returning for more. A successful plan will be: Offer tailored experiences. If you want to impress your customers, don't take a one-size-fits-all strategy. Being client focused necessitates tailoring experiences to meet their specific demands. This is why identifying your target audience is so vital. Without a clear understanding of who you are serving, your plan is doomed. Prioritize consumer feedback. Take client feedback seriously and make necessary improvements. When customers express issues or report bugs, do your utmost to minimize friction. It will not only help you increase revenue but also build consumer loyalty.

Allow staff to go above and beyond.

Instead of setting restrictions, make it easy for staff to identify customer solutions. Now that we've reviewed the fundamentals of developing a customer-centric business plan, let's hear some advice from successful CEOs. How to Create a Customer-Focused Company Address a specific customer need. Sarah Nahm founded her company to address a nagging issue in the IT industry. Nahm told Business Insider that Silicon Valley companies were having problems finding and retaining staff, so she founded Lever to help. Lever is an easy-to-use tool that assists businesses in not just identifying top talent but also highlighting those who are most likely to stay with the firm. In the interview, Nahm claims she "lives" for connecting businesses with the right individuals at the right moment. By tackling specific difficulties for its consumers, Lever has carved out a niche in Silicon Valley. Forbes estimates that Lever has over 1,300 customers and generates more than $20 million in revenue. Nahm's customer-focused strategy has also enabled her to generate more than $62 million in investment funds. Always search for methods to improve the product. Zoom founder Eric Yuan's key aims include creating an easy-to-use and cost-effective video conference platform for consumers. The cloud-based technology enables users to interact via video, audio, and chat, which proved useful during the pandemic, when virtual contact was the norm.

Zoom has pledged to develop a product strategy centered on customer needs after learning about the pain points voiced by customers of Cisco's WebEx

Yuan previously worked as an engineer. To continue with this ethos, Zoom collaborated with Oracle to meet demand. "We recently experienced the most significant growth our business has ever seen, requiring massive increases in our service capacity," Yuan told me. "We explored multiple platforms, and Oracle Cloud Infrastructure was instrumental in helping us quickly scale our capacity and meet the needs of our new users," according to the CEO of Zoom in a news release. Glossier is one of the world's fastest growing beauty firms, having raised over $52 million in investor capital. Emily Weiss, Glossier's former CEO, discovered a need for inexpensive, high-quality beauty products after engaging directly with customers. In an interview with The Business of Fashion, Weiss attributed her success to her ability to make customers feel like they were a part of the company. During the same interview, Weiss stated that "60% of Americans rely on peer-to-peer recommendations" when purchasing beauty products. So she created the Into the Gloss blog to "give women voices to become their own experts." Glossier grew to over one million Instagram followers in just three years by incorporating client feedback into their content. After establishing a following on her initial blog, Weiss leveraged the platform to launch the first Glossier goods.

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