Our members were eager to have something displaying the development of our appeal We also sought something aesthetically arresting and straightforward for understanding. Rather than a thermometer, though, we wanted to create a graphic with a significant component of engagement Forty faces that "changed the world" were included on an interactive board we
developed It was meant to inspire involvement with fresh audiences, therefore increasing financial support for our appeal and increasing knowledge of our social justice activities. The interactive board that results measures 4 meters by 2 meters. Its dramatic black and white image of the forty faces grouped together is Under the tagline "peel me," 15,000 tiny, "gold,"
magnetic bricks cover the whole board. Visitors are urged to pay £1 for each brick to unveil the faces they find appealing The interactive board has enabled us to contact people outside of our regular networks and church. It addresses some of the misconceptions, uncertainty, and worries some may have regarding church and involves a large audience. Financially, the
Board is collecting a week on average
from guests; since it was first shown earlier this year, almost £2,000.Smaller organisations often struggle with a smaller network of supporters, lack of access to corporate sponsors, and expensive operational costs linked with a major or well-known event when it comes to running successful fundraising events. My own experience as a fundraiser underlined that fundraising
event "success stories" usually highlight the work of very large or well-known organizations, whose networks and resources allow them to run quite successful events that are, nevertheless, quite difficult for smaller organizations to replicate. The examples of Comas and SLA in this chapter underline important evenScottish-based Comas is a social innovation
charity helping individuals get the answers they need by means of community development. Held in one of Edinburgh's most run-down theatres, tickets for the event are sold online via SLA's website in addition to by a network of fifteen or so volunteers. Usually well connected within the target population (mainly moms with primary-age children), volunteer ticket
Salesmen control ticket sales
through a volunteer co-ordinator who interacts directly with the SLA staff Celebrated once year (in February or early March to coincide with Valentine's Day), the event has grown to be a regular occasion in many people's calender. Apart from a great evening of movies, fizz and themed canapés, attendees are given a brief presentation about SLA, sometimes asked to
help with a text donation, available cash from them is limited, and in any case we want to make them better off, not take money from them. Even when members of the community plan a sponsored event, their own networks are also lacking. People's answer is that they haven't heard of us, so they won't support us when we try to engage in activities for a more general
appeal to a larger public Right now, we start with an idea and work little to acquire the "territory," therefore allowing us to develop it year on year. We also have perhaps five or six events that are then ours to run annually. Without knowing what charity is behind it, the event itself can develop better and more expansive every year and generate more money. This year
We held two events Masterchef
and the Comas Zombie Chase. People attend because of their excitement in the event, not their interest in the charity (though I feel a little depressed about that!). In terms of our skill and the time to invest in it, both events we just about got away with by the skin of our teeth will become the marketing material for repeating the events next year, together with evidence
for a pitch to possible sponsors. Naturally, we tried to get sponsors the first year without success. We just ran these events with no funds and our ingenuity since we realized that doing nothing was not an alternative This implies we are essentially running events like a commercial business, without necessarily aiming to advertise our charity as the major
motivation for attendance. Though as a tiny charity we cannot always make things perfect and we do need people's "forgiveness" to enable them to enjoy giving money to something a little unprofessional knowing "it is for charity". For example, our Zombie Chase was certainly not what some parents had expected; they clearly thought it would be accomplished with thrills
Conclusion
and fancy effects. However, the parents who sat down to see their children run around and round chased by zombies, screaming and laughing their heads off, truly valued it and had a great time. We did, of course, learn a lot and will improve next year. We had to invest in tents which fell off the fundraising total since we couldn get the expenses donated. Now, though,
we are the Edinburgh charity doing a Halloween zombie hunt Presumably, the region belongs to us. And maybe the money gathered year after year will increase.While a competition sponsored by Ecclesiastical highlights some practical and reasonably-replicable fundraising events easily-replicable beyond the church sector and were, I felt, deserving of a larger audience. Two little but formidable organizations have ts-based triumphs.
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