The Importance of Virtual Events for Nonprofit Community Outreach

roduction Social media has grown to be a major component of its users as a platform providing unlimited access to a vast amount of knowledge from all around the world (Bianchiet al., 2017). It has molded trends in marketing and tactics. Consequently, marketers began to view a Social Media Marketing Campaign as one of the main means of social media

platform customer interaction and communication (Pentina et al., 2018). Generally speaking, literature has underlined the need of implementing campaigns as a major tool for obtaining competitive advantages and improving organizational effectiveness (Kohli and Jaworski, 1990; Narver and Slater, 1990; Jaworski and Kohli, 1993) Particularly in the non-profit sector,

the organizational patterns have also witnessed significant expansion in recent years, evidence of the need for the society (Salamon and Anheier, 1999). Happens in the field; NPOs encompass a wide spectrum of industry sectors and assume the unique set of organizational forms. These changes have benefits as well as drawbacks for the management

Of non-profit organizations trying

to boost their marketing campaigns and plans (Kendall and Knapp, 1995). Following, a social media marketing campaign is a coordinated marketing effort to help disseminate content that results in measurable effects and impacts individuals who receive it to feel or act in a certain way that can aid the listed circumstances (Bellefalmme et al., 2014) Nevertheless, until now,

little research has been done on how other social and powerful elements, such influencers, influence the quantifiable results. Many of them occurred in the field; non-profit managers "realize that their mission on depending on the good ideas of campaigns is vanished at the moment when the other organizations use the same idea with influencers and social power;

they are more successful in reaching numbers of donations" ( Andreasen and Kotler, 2003, p. This present work investigates the effects of influencers including social power towards the Social Media Marketing Campaign using a conceptual framework.The main goal of this study project will be to identify the variations and the effects of employing social power or

Influencers on a social mg profit

for investors or owners (Salamon, 1999). People's capacity to donate and volunteer defines NPOs model (Kenney, 2012). By means of fundraising, NPOs aims to draw as many prospective contributors and enhance their relationships (Waters et al., 2009). Nonprofits seem to be usually organized around a social objective (Quarter and Richmond, 2001). In this sense, Acar et al. (2001) found that non-profit organizations put a far greater focus on their

social responsibility than for-profit organizations; Alexander and Weiner (1998, p. 223) described non-profit principles such involvement, due process, and community service as very high in nonprofits and reflective of their "collective conscience." From that on, NPO has been a very significant part for the benefit of a nation, in this instance Indonesia with many social problems. Since their primary goal is to achieve social mission, NPOs could assist the

government in addressing social issues with a successful one that society expects. campaign created by Indonesian non-profit organizations, edia Second, the researcher will additionally cover that void and furtherAn coordinated marketing plan including distribution, advertising, pricing, promotion, merchandising, is known as a social media campaign. Furthermore, it is a collection of outreach and fundraising events aimed at generating money for a demand or

Need higher than yearly running capacity

for a nonprofit (Walker, 2004). A campaign is a concerted fundraising effort run by non-profit organizations aiming at obtaining pledges and donations for a particular goal(s) inside a given period of time (Dove, 1988). Social media marketing is rather pervasive in general marketing (Valos et al., 2014). Particularly in campaigns, the benefits include; make it efficient and successful (Iankova et al., 2018); help to raise awareness; establish brand image and

exchange knowledge; Andzulis et al., 2013) Generally, social media marketing has grown to be very important in any brand or even company development. This has enabled every business to present to the community its goal, activities, and type of branding. Furthermore clear is the credibility it generates for the sales of a company. Ring the information and understanding as a whole in line with using influencers for a campaign of non-profit

organizations. The emphasis on the use of influencers would also assist to increase the amount of donations (in any currency) for every new, expanding or even larger NPO in these competitive times. This study mostly addresses the viewpoint of the NPOs on how influencers become a tool to leverage marketing communication campaigns on reaching NPOs' sales and what are the consequences that influencers can bring to a NPOs marketing campaign.

Conclusion

Researcher expects this study will support Indonesia's improvement in social issues. supporting the government byVirtual events have advanced to become a viabl alternative to in-person events, and new advances ar on the horizon. The rapid adoption and widesprea use of mobile devices are driving the next generatio of virtual access, built with mobile

connectivity i mind. Improvements in streaming media are making it possible to create richer, more immersive experiences that allow for new types of interactions not possible i physical environments. producing outstanding non-profit projects that inspire others to assist one another also to support more research if needed. that a NPO produced ndonesia ranked top among the most giving countries based on The CAF World Giving Index 2018.