Skip to main content

Featured Post

Why Influencer Marketing Specialists Are Vital for Modern Brands

Globally, chatbots are now used by such companies as Bank of America, eBay, H&M, Pizza Hut, Samsung, Microsoft, Amazon, Subway, Zalando, while in Poland they include Alior Bank, Bank Millenium, ING Bank Śląski, Warta Insurance, Pizza Hut Polska, GPW, Tymbark, and many many others.  These days, the most common sort of chatbots available on the market are so-called rule-based chatbots, whose function is limited to running just in the area of  specifi c, closed databases. Therefore, although there are often dubious views about the potential among the individuals who engaged with chatbots, the questions they posed went beyond the understanding of a chatbot at a particular point. Companies and brands have to decide what limits to impose as their bots develop over time since bots are meant to be dynamic, capable of learning and changing (Daugherty, Wilson, 2018, p. 94). The dynamics  artificial intelligence (AI) development will clearly be associated with further developmen...
Post a Comment

USA Small Businesses Developing Niche Mobile Apps

SMEs in Lagos manifest absorptive capabilities through: collaboration, package and price adjustment, intelligent business leads, information analysis, research and training. Absorptive capabilities emphasise the ability to combine new external knowledge with existing internal knowledge towards the discovery of new information that could be explored towards business 

gains. SMEs with rich absorptive capabilities work smarter by avoiding mistakes made by their competitors based on new information they acquire. When the extent to which SMEs are using mobile apps to enhance their absorptive capability were considered, a decline in absorptive capability was noticed, from 84.26% (without mobile apps) to 69.26% (with mobile 

apps). SMEs in Lagos truly manifest absorptive capabilities but still tend to make the same mistakes over and over again. The essence of absorptive capability, on the other hand, is the creation of new knowledge that will prevent known mistakes. For example, the owner of one of the SMEs we interviewed explained how he managed his inventory and how he had 

Repeatedly lost income as a result

of incorrect inventory management decisions. The SME in question sells cement and the owner relies on exchange rate information to decide whether to increase, or reduce, stock. However, due to the unregulated nature of Nigerian foreign exchange, the exchange rate information available to him is often incorrect. The creation of an app, which could 

consolidate all available exchange rates and present accurate and timely information to the SME, would be of great assistance.external opportunities by adapting their practices in response to environmental changes. This research indicated a decline in adaptive capability from 86.36% (without mobile apps) to 72.72% (with mobile apps). This finding speaks to the 

rate at which SMEs adapt to new business realities. The hitherto untapped potential of mobile apps could help improve SMEs response time to business change. For example, an SME that sells fresh farm produce almost went out of business because it did not timeously perceive that customers’ preference for farm produce, in Lagos Island, differed on weekends. This 

Change was due to an improved 

electricity supply to the neighbourhood over weekends which resulted in residents increasingly preparing meals in bulk over weekends, instead of multiple meals during the week. The SME in question embraced the challenge and quickly responded to new customer preferences through adapting its packaging, delivery and pricing of goods. SMEs, with 

enhanced DCs, require reliable feedback mechanisms which continually allow them to gauge customers’ expectations. A contextual mobile app could be designed to facilitate constant customer feedback. Such apps would also plug into customers’ social media space and so aid in the intelligent prediction of customer preferences.SMEs in Lagos manifest innovative 

capabilities through the imitation and adaptation of offerings as well as the adjustment of packaging and pricing. An SME’s innovative capability is demonstrated by its creativity at navigating new business frontiers through the creation of new products, services, markets or business models. When considering the extent of mobile app usage towards absorptive 

Capability a decline in absorptive 

capability from 83.48% (without mobile apps) to 68.68% (with mobile apps) is noticeable. Mobile apps could improve the approach to imitation and adaptation. The mobile app which allows the user to create different version of him/herself, through the application of different make-up, serves as case in point. The creation of an app that could help SMEs visualise 

different packaging for their products could be highly beneficial.The second research objective sought to determine how mobile app usage influences the three dimensions of dynamic capabilities (DC). To fulfil this objective, a conceptual model of SMEs was developed based on the literature review and research context. Mobile app usage as well as absorptive, 

adaptive and innovative capabilities formed the latent variables which underpin this model. The CFA and SEM of the conceptual model revealed the relationship between these variables. Results showed that mobile app usage positively impacted upon the absorptive, adaptive and innovative capabilities of SMEs in Lagos with beta values of 0.49, 0.45 and 

Conclusion

Innovative capability represented the highest impact compared to absorptive and adaptive capabilities. If one wishes to quickly and greatly enhance the DC of SMEs, then one should focus on using mobile apps for SME business innovation. Business innovation, through the use of mobile apps, could be achieved through integrating multiple services and offerings onto a mobile enabled platform. The idea is to ensure convenience and security while serving the 

For example, the mobile app, quickTellerTM has brought about a payment innovation over the past 10 years for Nigerian SMEs in that it has greatly changed the way in which funds are collected and exchanged. A similar innovation, mCash, promotes fund transfers, payments and collection in the rural areas of Nigeria. Similar innovations could be deployed in other industrial sectors, apart from the financial space, such as agriculture, manufacturing, 

education and tourismThe third objective was to determine whether the three DC dimensions had impacted on SMEs’ ability to sense, shape and seize business opportunities. We leveraged on the conceptual model of SMEs to fulfil the third research objective. Using the C of the conceptual model we discovered that absorptive capability has a positive and significant effect on the opportunity sensing, shaping and seizing abilities of SMEs in Lagos.

Comments

Post a Comment

Terima Kasih Sudah Berkunjung Ke Blog Kosindo, Semua Artikel Yang disajikan dapat Bermamfaat.

Popular posts from this blog

10 Essential Tools for PPC Campaign Managers

If marketing creates and satisfies demand, digital marketing drives the creation of demand using the power of the Internet, and satisfies this demand in new and innovative ways. The Internet is an interactive medium. It allows for the exchange of currency, but more than that, it allows for the exchange of value. A business on the Internet can gain value in the form of time, attention and advocacy from the consumer. For the user, value can be added in the  of entertainment, enlightenment and utility; content marketing is one powerful way to create value. The reciprocity of the transaction is what’s important here – in other words, the exchange is a two-way street that provides benefit to both parties simultaneously. The Internet has changed the world in which we sell. It is not a new marketing channel; instead, it creates a new paradigm for the way in which consumers connect with brands and with each other.  The complete scope of marketing is practised on the Internet – product...
Post a Comment
Read more

Top Tools for Marketing Strategists in the USA

Nowadays companies are selling goods and services through wide variety of channels. Mass advertising is no longer as effective as it used to be. Marketers have to explore new ways of communication for example viral marketing or experiential entertainment. The whole business world is shifting its focus towards the customer. Customers are telling companies which products or services they want or need to buy. They are also deciding when, how, and where  they want to buy them. Moreover customers are sharing their thoughts about the product or service with other customers via social media. It is no longer just the company sending information about products or services to the world. In response to these shifts, companies have to adjust from managing product portfolios to managing so called customer portfolios. Companies are nowadays focusing on creating customer databases so they can better  understand and manage individual demands. It is no longer about mass offerings. It is about ...
Post a Comment
Read more

How Email Marketing Specialists Help Businesses Retain Customers

This research paper tried to examine the effectiveness of email marketing on customer retention. The email is utilized to endorse the businesses it assists to create the association with the potential clients, keep the existing customers informed and please them by updating about the brands, offers, discounts etc., and motivate them for the client loyalty. Email marketing is an approach of utilizing email to get and to reach the target audiences. Email  marketing is considered as an important tool for making leads to the firm where they utilize email as one of the important tool for endorsing their products and services. The business firms are utilizing email marketing as a customer retention tool. Email marketing will assist to reach an immense audience, generate brand awareness, customer engagement, and sell their products and services. Email marketing allows numerous clients to share valuable  promotional space at less expensive. For all companies, they require to pay atten...
Post a Comment
Read more

Search This Blog