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Why Influencer Marketing Specialists Are Vital for Modern Brands

Globally, chatbots are now used by such companies as Bank of America, eBay, H&M, Pizza Hut, Samsung, Microsoft, Amazon, Subway, Zalando, while in Poland they include Alior Bank, Bank Millenium, ING Bank Śląski, Warta Insurance, Pizza Hut Polska, GPW, Tymbark, and many many others.  These days, the most common sort of chatbots available on the market are so-called rule-based chatbots, whose function is limited to running just in the area of  specifi c, closed databases. Therefore, although there are often dubious views about the potential among the individuals who engaged with chatbots, the questions they posed went beyond the understanding of a chatbot at a particular point. Companies and brands have to decide what limits to impose as their bots develop over time since bots are meant to be dynamic, capable of learning and changing (Daugherty, Wilson, 2018, p. 94). The dynamics  artificial intelligence (AI) development will clearly be associated with further developmen...
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Why Mobile Car Detailing is the Best Option for Luxury Car Owners

Why Mobile Car Detailing i could ask Why, then, Mobile Car Detailing is the best choice available for owners of luxury cars? Given the human motivation especially on the consumption motive towards luxury cars why Mobile Car Detailing is the best option for Luxury Car Owlysis Wilson (2015) defines consumer motivation as the state in which people

identify and purchase goods or services that satisfy their conscious and unconscious needs or wants. Research, evaluation, and testing help one to undertake the consuming activity by means of which one can choose the consumption decision nearer to the motivating wants and needs. Specific social class, express a desired self image and give self-concept

reinforcement, a visible indication that The consumption drive itself should be changed with the personal capacity and purchasing power to satisfy requirements and wants. The outcome is the view of a product as the luxury goods or prestige of brand between self-motivation of a person related to personal requirements or desires with the social environment that affect his

Motivation toward luxury good consumption

Furthermore, the motive variable can be divided into three categories: sociodemographics, personal values and personal drive for the purchase. Regarding consumption behavior, personal values become quite crucial since they reflect the personal beliefs about what is most relevant in his daily life or career. For someone who value price of a good or service

above the quality and brand of the product, for instance, he will establish the worth value as the main consideration in choosing what to buy. The price of the good or service in relation to other substitutes greatly influences his choice and consumption pattern.Based on such kind of personal value, he thinks that the most crucial consideration while using a good or service is

price. Regarding that,characteristic of the product, advantages and which demand i Hof fancy goods and friends. Rich Car Owners Socio-demographics is the study of a person based on the blend of sociological and demographic. Sociological studies of human social life, communities, and societies toward social demands or issues might be referred to (Giddens,

In sociologically the study will go more

into the subject based on his personal preferences and traits Sociological also worry about his capacity and power to buy the desired goods or services in line with consuming drive Analyzed by demography, the consumption motive also relates to where the respondent lives or stays. Demographic defined as the study of population size, geographical distribution, and

composition changes of therein, and many other component factors.Every consumption action a person engages in has always personal motivation. Regarding the purchasing of luxury items, personal motivation can be understood as either an internal or external motivator that inspires a person to engage in luxury activities.The demand advantage and

personal goal towards that consumption activity define the reason for consuming luxury items themselves Luxury products, with their facilities to their consumer, are sometimes thought as the media to bring self-esteem and prestige.In economics, consumption is defined as the use of products and services by households, according Caroll (2015). This consumption behavior

Is aimed to bring either a specified goal or a future benefit


In line with this study, the author will investigate consumption behavior towards luxury goods established how people keep or acquire a specific social level by means of the consumption of extremely conspicuous items in order to flaunt their wealth. Other studies found that purchasing premium labels is reinforcement, a clear indication that one can afford more expensive goods (Nia & Za).Based on the theory of Nwankwo, Hamelin, & Khaled (2014),

which split the motive into three elements sociodemographic, personal values and personal motivation on luxury goods consumption this study uses The author thinks that those three elements can be instruments for a thorough investigation on the reason for the use of luxury cars According to Danziger (2005), luxury consumption centers on the need of experience and self-indulgence rather than being connected to status-seeking. People of many genders,

races, or ages relate to luxury in different ways.Iksowitz, 2000) Related to the topic research, luxury car nowadays can be characterized as an overall sizspace, comfort, unique, presence, the reputation of the brand, product marketing and advertisement, and the satisfaction owning particular brand (Fiza, 2013). The luxury car will immediately produce premium value, great

Conclution

price, riches, low maintenance, luxury items, and high Purchasing luxury items, such a luxury car, will also result in better social and self-image standing. classes, the possession of luxury goods is a way to bond to portray a specific social class, express a pleased desirable self image and provide self-concep & Johnson, 2004). One of the reasons behind personal

motivation to bring about the desired better improvements in his life is the use of luxury items. Personal motivation for the purchase of luxury goods will examine the topic of study by personal purpose and demanded benefit in order to get optimal result of analysis and deeper knowledge related to consumption of luxury goods Consider auto detailing like you would any routine maintenance for your car; it prolongs its good condition. Moreover, like routine

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