Why Mobile Car Detailing i could ask Why, then, Mobile Car Detailing is the best choice available for owners of luxury cars? Given the human motivation especially on the consumption motive towards luxury cars why Mobile Car Detailing is the best option for Luxury Car Owlysis Wilson (2015) defines consumer motivation as the state in which people
identify and purchase goods or services that satisfy their conscious and unconscious needs or wants. Research, evaluation, and testing help one to undertake the consuming activity by means of which one can choose the consumption decision nearer to the motivating wants and needs. Specific social class, express a desired self image and give self-concept
reinforcement, a visible indication that The consumption drive itself should be changed with the personal capacity and purchasing power to satisfy requirements and wants. The outcome is the view of a product as the luxury goods or prestige of brand between self-motivation of a person related to personal requirements or desires with the social environment that affect his
Motivation toward luxury good consumption
Furthermore, the motive variable can be divided into three categories: sociodemographics, personal values and personal drive for the purchase. Regarding consumption behavior, personal values become quite crucial since they reflect the personal beliefs about what is most relevant in his daily life or career. For someone who value price of a good or service
above the quality and brand of the product, for instance, he will establish the worth value as the main consideration in choosing what to buy. The price of the good or service in relation to other substitutes greatly influences his choice and consumption pattern.Based on such kind of personal value, he thinks that the most crucial consideration while using a good or service is
price. Regarding that,characteristic of the product, advantages and which demand i Hof fancy goods and friends. Rich Car Owners Socio-demographics is the study of a person based on the blend of sociological and demographic. Sociological studies of human social life, communities, and societies toward social demands or issues might be referred to (Giddens,
In sociologically the study will go more
into the subject based on his personal preferences and traits Sociological also worry about his capacity and power to buy the desired goods or services in line with consuming drive Analyzed by demography, the consumption motive also relates to where the respondent lives or stays. Demographic defined as the study of population size, geographical distribution, and
composition changes of therein, and many other component factors.Every consumption action a person engages in has always personal motivation. Regarding the purchasing of luxury items, personal motivation can be understood as either an internal or external motivator that inspires a person to engage in luxury activities.The demand advantage and
personal goal towards that consumption activity define the reason for consuming luxury items themselves Luxury products, with their facilities to their consumer, are sometimes thought as the media to bring self-esteem and prestige.In economics, consumption is defined as the use of products and services by households, according Caroll (2015). This consumption behavior
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