Email Marketing Specialist Salary Insights in the USA

Service to request services. In that case, the target customer must fill in the form, not directly email the company. This is the weakness of TATA Consultancy Service because the target customer can not directly email the company to request the services. Opportunities: the TATA Consultancy Service is present on five different continents in 150 nations. The opportunity is that TATA Consultancy Service can gain more customers from different continents and 

nationalities because it can facilitate the target market to reach the company office in that country. Threats: It would be better if TATA Consultancy Service had only one website worldwide. In this case, TATA Consultancy Service has different websites for different countries and continents. This is overwhelming the target customer to open the website. Current Email Marketing Situation in SalesEra Private Ltd. According to the interview with the 

SalesEra Private Ltd. representative, SalesEra Private Ltd. is currently more focused on social media marketing using SalesEra Private Ltd. social media such as Instagram, Twitter, YouTube, Pinterest, and LinkedIn. However, SalesEra Private Ltd. is still evaluating email marketing to gain more clients. SalesEra Private Ltd. not send the Email marketing randomly but make a selection by using the lead generation which done by internship employee, in the 

Lead generation there are details 

about the target market of SalesEra Private Ltd., for example, the companies name, address, industry sector, Email, phone number, etc. the target market is a company which tries to find anything related SalesEra Private Ltd. product, for instance, website development, content marketing, market research report, etc. then SalesEra Private Ltd. try to approach the target market by sending the email marketing to the target market Email address, not only company 

that establish in India but also abroad. Tools that used by SalesEra Private Ltd. to make the email marketing is Brevo to help design the Email marketing before sending it to the target customer (SalesEra Private Ltd. 2023). Regarding the SalesEra Private Ltd. representative, SalesEra Private Ltd. hasn’t focused on email marketing because email marketing is more expensive than social media marketing. Since SalesEra Private Ltd. is still a new company 

established in January 2022, SalesEra Private Ltd. still has a limited budget. This aligned with Brown, K., & Broderick, A. J. (2017) research about A Comparative Analysis of Social Media Marketing and Email Marketing in a Small Business Context. From that research, social media marketing has several advantagesB. Developing SalesEra email marketing effectiveness To implement the development of the effectiveness of email marketing, 

SalesEra should consider certain things

Marketing and Sales Department SalesEra should add two more different divisions in the marketing and sales department from the existing department: Email marketing division: the email marketing division has to create, update, and send the email marketing based on the analysis result (see Chapter IV). Research division: research division is responsible for researching the SalesEra target customer, either from India or abroad, such as the industry, 

needs, location, culture, etc. Human Resource Department The human resource department should have a target for the marketing and sales department, especially for the email marketing and research divisions. For the email marketing division, the human resource department should give a target such as 100 email marketing SalesEra should gain at least 40 customers that call SalesEra or reply to the email marketing. And for the research division, 

the human resource department should give targets too, such as the research division having to report to the email marketing division at least 100 target customers per month, which include the target market industry, location, contacts, culture, etc. Finance Department SalesEra has to spend more to improve email marketing. The finance department should limit the company spending for improving email marketing, considering SalesEra is still a new 

Startup that has a limited budget 

to spend. Recommendation Before sending email marketing containing the offer and the purposes, SalesEra should send the introduction email with what SalesEra is, what industry that SalesEra is into, etc. Moreover, SalesEra should cooperate with BusinessEra to develop email marketing considering BusinessEra and SalesEra are still one group company; it will share the company spending between SalesEra and BusinessEra but also have the same 

advantage: the effectiveness of email marketingElectronic commerce, or e-commerce, has become a fundamental pillar in the transformation of the modern business world. Essentially, e-commerce includes all forms of trade transactions carried out electronically via the internet (Turban et al., 2017). Involving various business models such as online stores, digital marketplaces, online auctions, and business to business (B2B), e-commerce is not only 

revolutionizing the way we shop, but also changing the traditional paradigm of commerce by bringing ease of access, speed, and global openness (Semera dova & Weinlich, 2022). With society's increasing dependence on digital technology, understanding and exploring the concept of e-commerce becomes increasingly important in embracing an era of business that is constantly changing and developing (Boateng et al., 2022). Managing a successful e-

Conclusion

commerce business is not just about maximizing efforts in getting new customers, but also requires wisdom in retaining existing customers (Williams et al., 2009). Retaining customers in an e-commerce context is often a complex challenge. As competition increases, business owners must face the reality that customers have many choices and can easily switch to competitors (Prahalad & Ramaswamy, 2004). The importance of customer retention in the e-

commerce realm lies not only in revenue stability, but also in the potential to increase customer value and optimize long-term retention (Aghamirian et al., 2015). In facing these challenges, e-commerce business owners need to focus on building strong relationships with customers through superior customer service, personalization of the shopping experience, and attractive offers and promotions (Bilgihan et al., 2016). Effective strategies for retaining 

customers in e-commerce also involve leveraging customer data to understand their shopping behavior, preferences and needs. The challenge of retaining customers in an e-commerce business is not only an obstacle, but also an opportunity to continue to innovate, adapt to market trends, and build customer trust (Al Tamer, 2021). Retaining customers is a critical aspect of business strategy that cannot be ignored, especially in the context of competitive e-

companies to maintain customer loyalty. E-mail marketing is considered an effective communication tool in retaining customers. This research aims to analyze and identify effective e-mail marketing strategies in increasing customer retention in the e-commerce industry. This research uses a qualitative approach with descriptive methods. The research results show that e-mail marketing strategies can effectively increase customer